Smashing, Great… SUPER!


Each month I ‘art direct’ an internet marketeer’s newsletter/magazine called Marketing Dot Com. When I say ‘art direct’, this is actually a fancy way of saying I design the content of the magazine.

How it goes is the magazine editor provides me with all the articles and I design/typeset them for the magazine – this includes sourcing any relevant imagery to accompany the articles.

More often than not, I like to produce these images myself, whether it be simple pen & ink drawings, crisp vector artwork or full-blown Photoshop and 3D renderings.

This month, the main article (which is carried on to the front cover) is about becoming a Super Affiliate. The editor and I decided to go down the route of using superhero-esque imagery for the article and cover, something really bold and vibrant. Seen as though I’m a proper comic book nerd, this is was a brief I really wanted to have a good go at. I certainly have lot of graphic knowledge to call on in this field.

While I was producing the cover ideas in Photoshop, it inspired me to produce a piece of artwork for myself. A self-promotional, experimental piece if you will. Personally, I think this would work really well as a large screen print.

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